Our Philosophy - technology is for people

Somehow we still seem to end up with a lot of products and processes that just aren't designed with people at the front and centre. Technology should be used to make our lives better, and should be a joy to use rather than frustrating. It should not ask more of us or the planet than is reasonable.

Our manifesto

  • Make products that work well and are a joy to use.
  • Use technology to eliminate drudgery and allow humans to use more of their energy creatively.
  • Leave people in control of their own data, don't unexpectedly record data about individuals.